1
Create Ad
Create a Facebook or Instagram ad with "Send Message on WhatsApp" as the CTA. Connect it to your BizwaChat account in seconds.
Facebook & Instagram Ads Integration
Turn Ad Clicks
Into WhatsApp
Conversations
Stop sending ad traffic to slow landing pages that lose 97% of visitors. Click-to-WhatsApp ads open a conversation the moment someone taps your ad — instantly capturing the lead.
3x higher conversion
68% lower cost per lead
Everything You Need to Run High-Converting CTWA Campaigns
Click-to-WhatsApp is just the beginning. BizwaChat layers automation, qualification, and analytics on top to maximise every advertising dollar you spend.
Facebook & Instagram Integration
Connect Your Facebook Ad Account in Minutes — Then Watch Leads Pour In
BizwaChat natively integrates with Facebook Ads Manager. Once connected, every Click-to-WhatsApp ad you create automatically flows into BizwaChat — conversations are tracked, attributed, and managed from a single dashboard.
- One-click connection to Facebook Business Manager
- Works with Facebook Feed, Stories, Instagram Feed, and Reels ads
- Automatic UTM tracking and campaign attribution
- Supports multiple ad accounts and ad sets simultaneously
- Pre-fill message based on the specific ad the user clicked
Instant Automated Response
Respond to Every Lead in Under 1 Second — Even While You Sleep
Speed-to-lead is critical. Research shows that leads contacted within 5 minutes are 9x more likely to convert than those contacted an hour later. BizwaChat fires your automated welcome message the instant someone taps your ad — before they can even scroll back to their feed.
- Customise the opening message per ad or campaign
- Include personalisation like the user's first name (from Meta profile)
- Immediately deliver promo codes, catalogues, or key offers
- Instantly branch into a qualification flow or product selector
Auto-Qualify Leads
Only Pay Your Sales Team to Work Qualified, Sales-Ready Leads
Not every ad click is a serious buyer. BizwaChat's qualification bots automatically screen every CTWA lead — collecting budget, timeline, and intent — before they reach a human agent. Your team only handles leads worth their time.
- Collect name, email, budget, and purchase intent via WhatsApp
- Score and tier leads automatically (Hot / Warm / Cold)
- Route hot leads to senior sales reps immediately
- Push qualified lead data to your CRM automatically
- Enroll cold leads into nurture drip campaigns
Campaign Analytics
Know Exactly Which Ads Generate Sales — Not Just Clicks
Facebook tells you how many people clicked. BizwaChat tells you how many of those actually bought. Our end-to-end attribution links every sale back to the specific ad, audience, and creative that started the WhatsApp conversation.
- Full-funnel attribution: click → conversation → lead → sale
- Revenue attributed per ad, audience, and creative
- ROAS and CPL dashboards updated in real time
- Export reports to share with stakeholders or agency
How It Works
From ad click to closed deal in 4 steps
The entire CTWA lead journey — from first tap to closed sale — automated and tracked by BizwaChat.
2
User Clicks
A prospect sees your ad and taps the WhatsApp button. Facebook opens their WhatsApp app and pre-fills a message to your business.
3
Conversation Starts
BizwaChat instantly fires your welcome message and starts the qualification flow — collecting name, intent, and budget within seconds.
4
Lead Qualified
Qualified leads are routed to your sales team with full context. Unqualified leads enter a nurture sequence. All data flows to your CRM.
Customer Stories
Testimonials
Businesses winning with Click-to-WhatsApp campaigns
Ad teams route paid demand into qualification-first WhatsApp workflows for better conversion economics.
73% lower CPL
"We shifted ad traffic to WhatsApp qualification and immediately lowered cost per qualified lead."
A
Arjun Kulkarni
Founder, AutoFin Solutions
28% close rate
"Pre-qualification in chat improved lead quality before agents took over high-intent conversations."
F
Fatima Omar
Sales Director, Gulf Property Group
4x more leads
"CTWA journeys now feed enrollment workflows directly, giving us stronger continuity from ad to conversion."
M
Meera Rajan
CEO, SkillUp Academy
-36% ad drop-off
"We reduced form abandonment by moving first contact into WhatsApp where users respond faster."
D
Diego Martins
Growth Lead, UrbanLens
+22% ROAS lift
"Campaign-level source tracking plus chat outcomes gave us clearer paid media optimization loops."
P
Priya Lohia
Performance Manager, MedPulse
+18% SQL yield
"Our SDRs prioritize high-score CTWA leads with better context, reducing wasted call volume."
S
Sandeep Chawla
RevOps, CloudBind
73% lower CPL
"We shifted ad traffic to WhatsApp qualification and immediately lowered cost per qualified lead."
A
Arjun Kulkarni
Founder, AutoFin Solutions
28% close rate
"Pre-qualification in chat improved lead quality before agents took over high-intent conversations."
F
Fatima Omar
Sales Director, Gulf Property Group
4x more leads
"CTWA journeys now feed enrollment workflows directly, giving us stronger continuity from ad to conversion."
M
Meera Rajan
CEO, SkillUp Academy
-36% ad drop-off
"We reduced form abandonment by moving first contact into WhatsApp where users respond faster."
D
Diego Martins
Growth Lead, UrbanLens
+22% ROAS lift
"Campaign-level source tracking plus chat outcomes gave us clearer paid media optimization loops."
P
Priya Lohia
Performance Manager, MedPulse
+18% SQL yield
"Our SDRs prioritize high-score CTWA leads with better context, reducing wasted call volume."
S
Sandeep Chawla
RevOps, CloudBind
Industry Playbooks
Industry Growth Loops with Click-to-WhatsApp
How different industries convert paid social intent into live WhatsApp conversations and revenue opportunities.
01
Retail
Retail Workflow
A fashion brand ran Click-to-WhatsApp ads and got ₹8.2Cr revenue in 90 days. Customer acquisition cost: ₹280. Conversion rate: 18% (vs 4% for landing pages). 34 agents handling 800 WhatsApp conversations/day.
Expected Impact
₹8.2Cr in 90 days. CPA: ₹280. Conversion: 18%.
BizwaChat
Business Account
02
eCommerce
eCommerce Workflow
An online store ran Click-to-WhatsApp ads showing flash bundles. First week converted ₹3.1Cr. 28% of ad clickers purchased. 12% of non-clickers purchased. Chat CPA: ₹320.
Expected Impact
₹3.1Cr first week. Conversion: 28%. CPA: ₹320.
BizwaChat
Business Account
03
Travel
Travel Workflow
A travel operator ran Click-to-WhatsApp destination ads. Booked ₹5.8Cr in packages. 42% of inquiries converted to bookings (vs 9% via email forms). Travel specialist agents: 8.
Expected Impact
₹5.8Cr booked. Conversion: 42%. Agents: 8.
BizwaChat
Business Account
04
Education
Education Workflow
A university ran Click-to-WhatsApp program inquiry ads. 3,200 admissions counseled. 1,680 enrolled (52% enrollment rate). Revenue: ₹16.8Cr. Marketing cost: ₹1.4Cr. ROI: 12x.
Expected Impact
₹16.8Cr revenue. 1,680 enrolled. ROI: 12x.
BizwaChat
Business Account
More Industry Solutions
Browse all industry-specific BizwaChat solution pages and choose the use case aligned with your go-to-market goals.
Food
Order nudges, menu campaigns, and delivery communication.
Visit solution pageReal Estate
Property inquiry routing and site-visit follow-ups.
Visit solution pageHealthcare
Appointment reminders and patient communication journeys.
Visit solution pageFinance
Lead qualification, KYC nudges, and payment updates.
Visit solution pageProfessional Services
Consultation booking and proposal progression flows.
Visit solution pageLogistics
Order tracking and delivery milestone notifications.
Visit solution pageAutomotive
Test-drive, service reminders, and lead follow-up automation.
Visit solution pageSales Teams
Lead response automation and conversion acceleration.
Visit solution pageMarketing Teams
Campaign orchestration and audience lifecycle engagement.
Visit solution pageCustomer Support
Ticket deflection and agent-assisted support threads.
Visit solution pageSMBs
Lean teams scaling support and growth on WhatsApp.
Visit solution pageEnterprise
Cross-team governance, compliance, and omnichannel orchestration.
Visit solution page
FAQ
Click-to-WhatsApp FAQ
Everything you need to know about CTWA ads and BizwaChat integration.
A Click-to-WhatsApp ad is a Facebook or Instagram advertisement where the CTA button says "Send Message on WhatsApp" instead of linking to a website. When a user taps the button, their WhatsApp app opens with a pre-filled message to your business number — starting a conversation instantly. CTWA ads are available as Awareness, Traffic, Engagement, Leads, or Sales campaign objectives in Meta Ads Manager.
Yes. To receive Click-to-WhatsApp ad conversations at scale, manage them with a team, and automate responses, you need the WhatsApp Business API. BizwaChat is a Meta-certified BSP that can get you API access in 48 hours. Without the API, conversations are limited to a single device via the WhatsApp Business App.
Landing pages have friction — they load slowly, look different from the ad, and ask users to fill out forms. CTWA ads eliminate this friction. The user stays in an app they're already comfortable with (WhatsApp), and the conversation starts immediately. Reduced friction = higher conversion rates = lower cost per lead. BizwaChat customers average 60–70% lower CPL compared to landing page campaigns.
BizwaChat automatically captures the ad ID, campaign, and creative information from every CTWA conversation. You can filter your BizwaChat inbox by ad source and see full-funnel performance (click → conversation → qualification → sale) broken down by campaign, audience, and creative in the Analytics section.
Click-to-WhatsApp ads are available in all countries where WhatsApp is a popular communication channel. They are particularly effective in India, Brazil, Indonesia, South Africa, Mexico, the Middle East, and Southeast Asia — markets with very high WhatsApp penetration. In the US and Western Europe, WhatsApp penetration is lower but growing.
Ad spend to revenue
Turn click-to-WhatsApp traffic into a governed conversion engine
Route Meta ad traffic into faster qualification, stronger team handoff, and better follow-up instead of losing paid demand inside basic chat flows.
14-day free trial
No credit card required
Live in 48 hours
Campaign-ready workflow