Turn WhatsApp Into Your Digital Storefront

A WhatsApp Catalog is a native product showcase built directly inside WhatsApp. Businesses upload products with images, descriptions, prices, and SKU codes through Facebook Commerce Manager or BizwaChat's catalog manager. Customers can browse the catalog, view individual items, and add them to a cart — all without leaving the WhatsApp conversation. When connected to the WhatsApp Business API, catalog interactions can be fully automated so a single workflow can display products, handle selections, confirm orders, and trigger payment collection at scale.

The standard WhatsApp Business App supports catalogs but is limited to a single device, one agent, and manual responses. For any meaningful scale — multiple agents, automated catalog flows, keyword-triggered product displays, payment collection, and CRM sync — the WhatsApp Business API is required. BizwaChat is a Meta-certified BSP that provisions API access and layers catalog automation, broadcast, and analytics on top, so your catalog becomes a complete sales channel rather than a static product list.

Yes. WhatsApp's native Cart feature lets customers select products, specify quantities, and send a cart summary directly to your business number. From there, BizwaChat's Order Management automation can parse the cart, generate an order confirmation, calculate totals, apply coupon codes, and trigger a payment link — all within the same WhatsApp conversation. For markets where WhatsApp Pay is available, the payment step is completed natively inside the app.

BizwaChat connects to Shopify and WooCommerce via direct integration and to any other platform through Facebook Commerce Manager. Once linked, your product catalogue syncs automatically — new products appear in your WhatsApp catalog, price changes propagate in real time, and out-of-stock items are hidden automatically. You can also use BizwaChat's webhook layer to push product data from any custom e-commerce system that exposes a product API.

Meta supports up to 500,000 products per catalog in Facebook Commerce Manager when connected via the WhatsApp Business API. For standard WhatsApp Business App users the limit is 500 items. BizwaChat's catalog manager supports unlimited collections and product variants. For large catalogs you can use collection-level links to surface the most relevant products for each customer segment rather than presenting the full inventory.

Yes, and this is one of the highest-ROI use cases on BizwaChat. You configure keyword triggers (e.g., "shop", "catalogue", "products", "menu") and the platform automatically sends the relevant catalog or product card when a customer sends that keyword. You can go further with intent-based routing — if a customer says "shoes under 2000" the automation can filter the catalog and return only matching products. Broadcast campaigns can also embed catalog CTAs so recipients open a pre-filtered product view with one tap.

BizwaChat supports multiple payment collection models within WhatsApp Catalog flows: native WhatsApp Pay (where available), payment link injection (Razorpay, Stripe, PayU, CCAvenue and others), UPI deep links, and invoice-based flows where an agent confirms payment offline. For enterprise deployments BizwaChat's WhatsApp Payments module handles the full post-order flow including payment confirmation messages, failed payment retries, refund notifications, and payment reconciliation webhooks to your finance stack.

BizwaChat's catalog analytics dashboard covers the full funnel: catalog opens, individual product views, add-to-cart rate, cart abandonment rate, checkout completions, revenue per campaign, and repeat purchase rate. You can segment these metrics by contact list, campaign, product category, and date range. Attribution is tracked at the message level so you can see exactly which broadcast, automation trigger, or keyword response generated an order — enabling precise CAC and ROAS calculations for your WhatsApp commerce budget.